"What does it mean to be the best?"  

Asking this question while working helps us:

1. Pay attention to the details

2. Go above and beyond making sure everything is done extremely well and thoroughly (no cutting corners)

3. Apply the maximum of our knowledge and efforts to ensure the highest quality service and outcome

Being the best also means:

* Always learning - investing in self development and education

* Always honoring the quoted amount 
* Never "clock watching" - we won't overstay our welcome, but if spending an extra 10 or 15 minutes means the outcome goes from good to GREAT, then we will happily put in the extra work without an additional charge